As a Career Coach the very first thing I do with a client is help them create their personal brand. Many people believe that having a great CV is the key to their career success and it is still, but to a lesser degree. Everyone has a CV; no one else has your distinct Personal Brand. It is your Personal Brand that differentiates you from everyone else and that is what people buy – YOU. A Personal Brand is your mark on the world It is how people you interact with and the world, see you. It is your legacy – it is more important than a business brand because your personal brand lasts forever. I have coached people who have very successful careers and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that are leading them to their next role. I call this a Career Meltdown. Personal Branding helps you to become conscious of your differences It ultimately allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants. Don’t get me wrong having a great CV and a great LinkedIn profile is